Brand. Strategy. Website.

We received a call from the Marketing Manager at Extended Families Australia to "help us update our website". What started as a simple phone call quickly developed into a wonderful relationship with this incredible organisation. We started working with them immediately - delving into their brand, what they stand for, who they want to be - and developing a bold new brand essence for the organisation. One that truly captures the heart of what they do and why they do it. 

From this new brand essence came a beautiful new brand identity along with marketing collateral and of course a new website.

In early 2017, we launched a new fully integrated and fully responsive website that allows Extended Families to communicate with their audience in a way that they have not been able to do before. Prospective volunteers will be able to undertake a short simple learning module to determine if Extended Families is the right fit for them. Families with a child or young adult with a disability will be able to learn about how to navigate the NDIS and what Extended Families can offer them that no other organisation can. And families already registered with Extended Families will be able to jump online to find the latest information about programs, as well as reserve spots in upcoming events and outings. Prospective donors and supporters will find an easy to navigate section where they can easily donate as a once-off or sign up to become a regular monthly donor.

The website fully integrates with in-house systems including SalesForce and is incredibly easy to operate, meaning that with very minor training and guidance, staff can update content easily and quickly.

Yellow Brick Road Agency took on the challenge in 2015 to work with Extended Families to align the brand strategy and rollout a new website and brand identity. With each brief (big or small) they worked tirelessly to ensure the best outcomes for the organisation and the attention to detail has been very impressive.
Sarah’s compassion, empathy and desire to positively affect the lives associated with Extended Families has enabled her and the team to produce great work. All of the terrific work has built a solid foundation that will enable us to increase awareness, recruit more volunteers and expand our reach into the fundraising space.
Thank you so very much.
— Alison DeMaria, Marketing Manager