We help brands find their way home.
(Just think of it as your business clicking its ruby slipper heels 3 times)
We believe in great ideas, beautiful design
and bloody good story-telling.
The YBR Agency (formerly known as The Yellow Brick Road Agency) is a design-driven brand agency. We believe that brands only become meaningful when they reveal what they stand for in ways that are truly relevant to their customers. Giving voice to these brand stories is what we do. More than great designers, writers, digital artists and strategists (though we are all that) we see ourselves as collaborators, helping you to reach your customers in innovative and persuasive ways.
Our core capabilities are clever ideas, beautiful design, and bloody great story-telling.
Just call us a triple threat...
STRATEGY
Brand Strategy
Digital Strategy
Marketing Strategy
Everything we do, we do for a reason.
Your business is unique. And whilst we work with businesses from all over the globe across a wide range of industries, there is no other business in the world like yours. So we don’t offer a “one size fits all” approach.
Your strategy will be developed off the back of a deep understanding of your business, customers, and objectives. It will define who your target audience is and how we’ll connect with them in an authentic way. It will also help you focus what you really need your communications to accomplish. Because sometimes, what you think you want and what your brand really needs are different things. As experts in branding, we’re brave enough to give you advice you’ll value hearing.
“We have worked with YBR Agency for many years now. The breadth and scope that they offer is truly inspirational. From logos and labels, to website construction and even a small book production. Yet it is the attention to detail and the ‘need’ to truly understand what we are after, that sets their work apart from others.”
CREATIVE
Advertising Campaigns
Print | Outdoor | Broadcast | Digital | Social
Copywriting
Photography
Let’s get their attention.
And connect with their hearts.
You’ve heard it all before. Creative needs to cut through the clutter. It needs to stand out. But we believe that in order for creative to be effective it must also connect with the heart. It needs to draw people in, driving them to find out more.
A conscious brand strategy is the key to creative success. There’s little point developing an incredible campaign that will go viral on YouTube or be the talk of the town if it bears no resemblance to your business and brand. We’ll help you define a plan for attracting the kind of people that should be customers of your business, not tyre-kickers or time-wasters.
Good creative gets results. It wins over a new audience. And it gets them to pay attention.
“We had an idea of a tourism website that would help visitors plan their trip and connect people with local events, ideas and travel tips. The Yellow Brick Road Agency took our brief and then brought so much more to the table. They helped us understand what was possible which help us develop a site that we think will win awards. They became our trusted advisor and went above and beyond to deliver an outstanding website and user experience.”
DESIGN
Brand and Visual Identity
Website Design
Illustration
Packaging and Labels
Signage
Exhibition and Interior Displays
Every great design begins with an even better story.
Logos, stationery, packaging, signage - these are just some of the clothing that your brand wears. The essence of your brand, though, is how it makes your customers feel. We work with you to find the true meaning of your brand, it’s unique story, and what it stands for. Then we create a beautiful and memorable expression that is consistent across every interaction you have with your clients.
Because every great design tells a story. Your story.
Old-school design and story-telling. Done beautifully.
“Sarah works with us at HONU Surf & Paddle Boards as our Creative Director. Sarah’s creative powers cannot be understated and she is helping us build a world-class brand.
As a Freelance Creative Director, Sarah is a unique talent that can become part of your team at a fraction of the cost of hiring internally, and dare I say she is much much better than most.
We cannot recommend her highly enough.”