Brand Development. Design. Packaging.
The Jonas Family are ethicurean farmers raising pastured rare-breed Large Black pigs, Lowline and Murray Grey cattle on the side of a volcano just outside of Daylesford, Victoria on a beautiful property known as Jonai Farms. Their happy pigs are fed on a diet of GMO-free grains from the region, including spent brewers’ grain from Holgate Brewery in Woodend plus any surplus local potatoes, fruits & nuts. Their cattle are 100% pasture raised but also enjoy brewers’ grain when the pigs don’t hog it all. They butcher and sell their ethical meat at the farmgate and will soon be producing their own range of salami and cured meats as a result of crowd-funding their new salami room.
Jonais Farms was an established business and brand without having done any work on logo design. We helped take their existing brand equity, along with their dedication to an artisan approach to life and created a beautiful new look and feel.